Bratzillaz — Return of the Goth Bratz Dolls
A reader alerted me to a new line of goth Bratz dolls — Bratzillaz. They are the good witch cousins of the Bratz.
The Bratzillaz even have a music video to kick off their marketing.
I can’t find the lyrics anywhere, but here are the key points — Bratzillaz attend a secret fashion magic school. Each one has a spooky pet and special power. They have “bewitching tattoos” and “beguiling eyes.” And as a consequence, Bratzillaz is where glam gets wicked tonight.
Don’t quote me on that though.
Everyone is saying that Bratzillaz are a copy of Mattel’s Monster High Dolls, and that a lawsuit will likely follow. There certainly are a lot of similarities between the two lines of dolls, but I don’t think the issues are that clear. For one thing, Bratz were doing dark and edgy dolls like this years ago. Just look at their Midnight Dance line.
I, for one, am excited that there are at least two lines of dolls going for a dark and edgy look.