L’Oreal makeup ads banned in Britain for too much airbrushing
Makeup is awesome, but misleading consumers about what it can achieve is not.
The British Advertising Standards Authority has just banned two [L’Oreal] makeup ads for being misleading because of too much airbrushing. One of the ads, for a new Lancome product called Teint Miracle foundation features Julia Roberts. The other is for a product called The Eraser by Maybelline and features Christy Turlington.
The ads were yanked because L’Oreal, the owner of Maybelline and Lancome, failed to demonstrate that the advertisements accurately portrayed the results the products could achieve, the Advertising Standards Agency said. L’Oreal, in other words, was not able to show that its products could produce the the look in the images without digital manipulation.
Here is a tip for cosmetics companies — if you use a supermodel, a talented photographer, and a professional makeup artist, you don’t need to Photoshop the crap out of the images. It is that simple. Women will still buy your products.
For an interesting read as to what is considered misleading in cosmetics advertising follow this link.
In other airbrushing news, the American Medical Association says photoshopping is bad for your health.
Bonus photoshop video (via Legal Satyricon)