“The Final Act of Self Expression”
My favorite makeup company is working with a funeral home in what some call the creepiest collaboration ever.
British cosmetics company Illamasqua has partnered with Leverton & Sons funeral home to provide full makeovers to the recently departed. You can also pre-plan your funeral and make-up with Leverton and Sons.
The makeover will cost $725, and is subject to availability.
Even if only a few lucky stiffs get this makeup package, this is brilliant marketing. This promotion has been picked up by the Huffington Post, and dozens of other publications.
I am a huge fan of Illamasqua. I blogged about them previously here and here. Sadly, they only have limited number of their products available at select Sephora stores in the US. Hopefully the publicity from their partnership with the funeral home will result in more of their products being available here.