Gareth Pugh Spring/Summer 2011 Collection

On a giant screen figures swirl through a geometric landscape, morphing into a myriad of images. Finally the repeated forms focus into a centrifugal force: the single and particular figure of the model Kristen McMenamy — she of the long silver gray hair framing a strong face . . . . Ruth Hogben, trained as part of Nick Knight’s ShowStudio team and the creator of images forLady Gaga’s world tour, was charged with capturing the essence of the Gareth Pugh aesthetic. Instead of a runway show, this presentation, projected to enormous size in the Paris Bercy stadium, is Mr. Pugh’s fashion tool. [New York Times]

Enjoy.

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~ by siouxsielaw on September 29, 2010.

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