Vaseline Skin-Lightening FAIL

Skincare giant Vaseline launched a skin-lightening app for Facebook India. It enables users to make their faces in their profile pictures look whiter. The app is supposed to promote Vaseline’s skin-lightening creams in India, a huge and fast-growing market.  CNN reports:

Around 240 products promising lighter skin have been launched in India in the last five years, according to data from market research company Mintel.

Nica Lewis, the company’s beauty analyst, described skin-lightening products as “an established trend” in Asia with India by no means the largest market for such products.

According to Mintel, More than 2,800 products promising to lighten skin have been launched in China in the past five years. During the same period, more than 1,000 hit shelves in Japan, and around 560 in the Philippines.

Not surprising Vaseline has suffered quite a backlash for its face whitening app.  Vaseline defends itself by saying that the products are not racist, but “culturally relevant in India.”

This is a dumb trend.  Whether you are Asian, African, or goth, don’t use these products.  Don’t take Siouxsie’s word for it, listen to Jillian Venters, author of Gothic Charm School, who points out that these products don’t really work and are not necessary.  Your skin is your largest organ, take care of it.   Again, don’t buy this stuff.

P.S. If you want to protect your skin from UVA and UVB rays use a good sunblock.  Siouxsie uses Supergoop!

Source: CNN


~ by siouxsielaw on July 20, 2010.

One Response to “Vaseline Skin-Lightening FAIL”

  1. I know that India has/had a caste system and racial problems. However, I think this ad missed that mark. This guy looks a bit like adam lambert.

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